Also referred to as logistics, e-commerce shipping is a vital part of any small business selling physical goods to customers and clients. Whether you’re shipping locally or internationally, you need to have a provider you can count on to get your goods to their target location as quickly and safely as possible.
So what exactly is e-commerce shipping and what should you consider when choosing a provider?
Understanding e-commerce shipping
In 2013, experts predicted that by 2016, the internet economy would be worth $4.2 trillion within the G-20 economics. That’s a massive figure highlighting just how commonplace internet stores have become. Of course, in order to stay in business, e-commerce stores need to be able to get their products shipped efficiently directly to their customers and clients.
There are a lot of shipping options available. From standard domestic van deliveries to large freight deliveries. The one you opt for will depend upon where you’re shipping to and how many goods you need to ship.
In short, e-commerce shipping is the process of getting your goods to your customers.
Common shipping mistakes
Let’s face it, shipping is often the last thing on your mind when you’re running a business. After all, it simply involves getting your parcels from point A to point B so how much thought really needs to go into it? Well, there’s actually a lot more to it than that!
There are a lot of costly mistakes you can make when choosing and using a shipping service. Some of the most common mistakes include:
- Guessing shipment costs
- Choosing an unreliable provider
- Opting for speed rather than service
Guessing the shipment costs could be one of the costliest mistakes you make. Say you’re in a rush to get a massive last minute order shipped, without adequate time to see how much extra it’s going to cost your business, it’s easy to underestimate the cost and make a huge loss. Always do your research so you know exactly how much last-minute shipments will be.
Choosing an unreliable provider, or one that focuses on speed, rather than good service, is also a costly mistake. Yes, speed is important, but you also need to know your customers are going to have a good experience when their parcel arrives. If they don’t, they likely won’t use you again. Always choose a good provider such as TNT which has an outstanding reputation.
Overall, there’s so much you need to think about when it comes to the logistics of your business. It’s vital you choose a good reliable provider and do your homework to understand everything there is to know about the options available to you with e-commerce shipping.