I do love the Apprentice and would love to be on the apprentice, I love Lord Sugar too. I think Lord Sugar is rather sweet, he is funny, positive, savvy and a ‘character. ‘He also is entirely human; having favourites, preferring people who remind him of him, giving second chances. I think he is great. I love the fact the contestants are from all wallks of life and I enjoy seeing how they bumble along together. Most of all though I like to see how they make money out of ‘nothing’. I find it inspiring. Or I did.
Photo credit: Filipo
Recently on an episode the teams had to go to a warehouse and spend £150 on ‘stuff,’ sell it, then reinvest in what they had sold best. Simple idea. My daddy was a bookie but at Christmas and Mothers day and Easter he worked as a market trader selling cards, eggs and wrap. Whatever sold most he bought more stock of and sold more. It’s a simple premise towards making money that works for Rolls Royce and for a local corner shop. On the show the teams did well selling fake tan but one didn’ t restock the right items and the others took too long. Usual bumble but all good fun.
My problem with the Apprentice began when the lovely Lord Sugat implied anyone could do this and make money. It seemed to me he was inferring people should get of their backsides and start making money in this ‘easy way.’ Well here is my issue with that.
- You would need a van or a car in order to transport your stock (think: purchase, petrol, mot, insurance, tax)
- You would need money to buy your initial stock
- You would need money for your market pitch and even more for a shopping centre rental space.
The above would cost quite a bit of money actually. Then wahtever you make would need to be divvied between your team.
So actually it’s not that easy is it Lord Sugar.
Going in to business often requires investment and savings or at l;east space not to make a profit for a while. You can’t just go selling in a shopping centre. We also need to guarantee our bills are paid each month so how does that tie in with risking our money on items that may not sell?
I am all for entrepreneurialism but we have to be realistic. Don’t imply everyone could do this easily Lord Sugar. Tis not so.
Similarly I may have a great idea for a new toaster but to pay for a prototype to be made would be a LOT Of money. As would a patent. To get in to see the top guys at John Lewis would be near impossible. Please dont’t imply what happened on the Apprentice could be done by us all. Being Lord Sugar, contacts and TV shows create unique situations and opportunities. It is patronising to infer that with gumption and attitude we all have equal access and opportunity.
Little rant over, I’ll still be tuning in.