How to Grow Your Business with a Blog
Are you looking to grow your business witha blog? Many business owners remain uncertain as to whether their business needs a blog or not. The answer is, yes, your business needs a blog. A blog helps increase organic traffic, brand visibility and generates leads and sales.
To make the best use of your blog, host it on your website. Starting a blog on an independent website such as WordPress.com mitigates many of the technical benefits that blogging brings to your company and its future growth. A blog provides ample opportunities for your company’s online and physical growth.
Increases Organic Traffic
Your website can only provide a limited amount of content for Google’s algorithm to work with, which means that your website isn’t going to rank higher anytime soon. With blogging, you continuously add content to your website, allowing for more and more of your pages to be indexed, and retrieved when matching a query. This increases your ranking and website traffic.
Positions You As An Authority in the Industry
As a medium created for the sole purpose of sharing valuable information with your audience, a blog can be used for sharing knowledge that your consumers cannot get from anywhere else. This could be information about your products and services or about the industry you operate in.
As you provide your audience with more and more value, a relationship based on trust begins, and you are seen as an authority in your line of work. Blogs bolster trust and reliability, which lead to an increase in conversion rates.
Creates opportunities for back-linking
As one of the three foundations of SEO, high-quality authoritative back-linking is crucial to a business’s success. Without a blog, integrating backlinks into your website can be tricky business; however, when you begin to provide valuable content that other sources read and utilise, you begin to attract inbound links. These links allow for increased SEO practices and send referral traffic your way.
Google’s crawlers are always processing your website, jumping from link to link, indexing your content as they go. The more pages your website has the more data and information Google receives about your company, enabling it to rank you higher. Hosting your blog on your website increases the number of pages that your website has, which increases the number of leads you get.
Adds a human element to your brand
Among the many benefits of blogging, this remains at the foremost. A blog allows your consumers to the personal side of your company. You can create content related to issues that concern your readers or those that you are invested in. Additionally, you can also share what your business stands for and is passionate about. Blogs provide businesses with a voice, other than those of its sales ad, allowing your customers to see your business as a personality instead of a product manufacturer or service provider. The more trust you build in your audiences, the higher your business is regarded.
Blogging provides many a benefit for small and big businesses alike. While blogging levels the playing field for small to medium-sized business, it allows big corporations to show their customers a human side that can be related to.
Your company’s blog can be geared towards any direction you see fit, by providing valuable content you can strengthen your online presence, which helps generate trust and increases search traffic, followed by sales
I do hope you have enjoyed this post on looking at how to grow your business with a blog