At a time when the line between fashion and sport becomes more and more diluted, it seems that the world’s leading designers have broadened their horizons to intrude and form alliances with some of the most recognized sports brands on earth.
For many years, designer clothing was not so present in our day to day lives. Yet, now we can go to work or university dressed from head to toe in our favorite designers, and even use the same clothes to go to the gym, or practice our favorite sport.
If great sporting companies can be attributed any success in the last years, it would be that they have managed to sneak into our wardrobes without us noticing, and for some, even without them liking sport.
The way in which they have achieved this has been simple – by perfectly understanding how their target public likes to dress and aligning themselves with their favorite designers. In recent years, sportswear has been able to discern perfectly what its audience wants and thanks to interest of reputable designers in sportswear – something that was unfathomable until a few years ago – they have managed to achieve unprecedented following.
Some of the most important collaborations
Nike x Riccardo Tisci
With the objective to create the most elegant sportswear style in the world, the Oregon based brand, via its NikeLab division, dazzles the public season after season with a line of sportswear products that exude elegance.
When the vanguard style of Riccardo Tisci unites with the technology of Nike, the result is a range of products capable of making those who, up to that moment, had not even considered sportswear as regular attire.
One of the classic pieces favored when collaborating is the Nike Air Force 1. The best-selling model of Nike is also one of the products from which this collaboration takes shape with a design that oozes an all around refined elegance.
adidas x Stella McCartney
Running, gym, or any other activity that may come to mind. The collection of adidas and Stella McCartney dazzles in its wake, capable of turning heads in both the gym and on the streets.
Among the successes that characterize this collaboration, one is the special care the designer puts into producing it. It is in the process of confection that the maximum care is put into taking care of the environment, placing careful emphasis on minimizing the use of residues that affect the environment.
Normally, this product line is divided into three categories: running, training, and sports training. For each of these three activities, the brand and designer have come together for a collection that has lasted 12 seasons.
Gyakusou x NikeLab
Subversion. Style. Functionality. These are the three principles that uphold the collaboration that unites Jun Takahashi with the Oregon hailing brand. NikeLab, the division of Nike tasked with collaborating with some of the world’s greatest innovators, has decided to establish a relationship with one of the best designers in the planet, capable of standing the test of time.
Gyakusou is the name given by both brands for a collection that continues to be one of the most important season after season by the Japanese designer. If there is one thing that could describe this collection, it would be the point of equilibrium found between functionality and refined style.
The great success of this relationship lies in that the designer is one of the few personalities in the world of fashion that has the skill to identify new needs for every new collection, ensuring that Nike Gyakusou always manages to increase its garment’s functionality time and time again.
Yohji Yamamoto x adidas
Yohji Yamamoto is probably the answer to why adidas is so integrated into the world of fashion. At a time when the sports industry barely even took a second glance at fashion, Yohji Yamamoto and the German brand created one of the most famous collaborations that has ever been produced in the fashion industry, adidas Y-3.
The collaboration, which was born from the desire of the designer for his collections to be seen on the streets, has led to the fact that today, the sports and fashion industries are exchanging feedback.
Following the aesthetics of the Japanese designer, the collection is composed of futuristic garments in which the color of black demands all the attention. In his eagerness to highlight the detail of his clothing, Yamamoto manages to maintain year after year garments with character ahead of their time in which functionality and eclectic style reign supreme.