The Be Kind campaign and how to get a free Smiggle Be Kind band

The Be Kind campaign and how to get a free Smiggle Be Kind band  (have a look here for the 2019 Smiggle be Kind campaign and how to get a free Smiggle Be Kind Keyring)


Smiggle Be Kind band


Smiggle Be Kind band

Young people across the country are being encouraged to Be Kind in an effort to curb bullying ahead of  Anti-Bullying Week (13-17 November).

Being kind has to be the one thing we want our kids to be most.

It has to be – it is everything.

The Be Kind campaign – which aims to inspire kids to Speak Up, Stand Out and Be Kind  was launched by ITV’s This Morning Show (this morning!) and it is being strongly supported by Smiggle.

Kids are being invited to visit their local Smiggle store from Thursday 9th November to pick up a FREE, limited edition Smiggle #BeKind wrist band, to show their support for the cause.

150,000 bands have been produced by Smiggle and will be available across the country. Celebrities appearing on This Morning throughout the week will also be showing their support by wearing a Smiggle #BeKind band.

John Cheston, Managing Director of Smiggle, said: “The happiness of our fans means everything to us – after all, Smiggle is where a smile meets a giggle. We want young people to speak out to a trusted adult if they’re being bullied, stand up if they see bullying taking place and choose kindness.

This Morning presenter Holly Willoughby said: “We really want this campaign to help children, their families and even bullies themselves to realise what they are doing. How much better would the world be if everyone was just that bit kinder to each other?”

People taking part in the campaign are being encouraged to wear their free Smiggle wristbands and upload their photos to social media throughout the week to show their support, using the hashtag #BeKind.*


Find out more…

To find out more about the #BeKind campaign or read about what you can do if you or someone you know is experiencing bullying, visit or

To find out more about Smiggle and where you can pick up a free band to show your support visit



  1. Yvonne hudson
    January 3, 2018 / 11:04

    I love for my kids to have them

  2. Donna-marie shields
    January 10, 2018 / 12:04

    I would love my two young teens to have these brilliant bands as my 14 year old daughter been bullied from year 1 and same girl still at it now she has done it continuous whole way through school but my daughter so quiet and clever, ,my 12 year old son has been bullied on and off throughout primary school its got worse since going secondary school he been held up by throat but school is so good again its because my son is a softy an so kind like my daughter he has lots friends, he helps lonely children and tries stop other children being bullied, ,i cannot get out to get these wristbands as i myself am disabled and my children will not go anywhere alone or they dont know they stay in were safe at home i would love them have wristbands i will pay for them if able get them online ,thankyou for doing this too try sort bullies ,,my children been brought up properly to RESPECT people. ..their mum …

  3. Shane watts
    March 14, 2018 / 10:42

    Would like to get one but stores to far away. Should sell them too.

  4. Yvonne Piper-Collins
    March 14, 2018 / 10:46

    How do I get a be kind wristbands, im a disabled & house bound & dont know where & how do get them. I really want 2 as My Daughter suffered awful bulling when she was in senior school, it was heartbreaking.
    Mrs Y Piper-Collins

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