The Be Kind campaign and how to get a free Smiggle Be Kind band
Young people across the country are being encouraged to Be Kind in an effort to curb bullying ahead of Anti-Bullying Week (13-17 November).
Being kind has to be the one thing we want our kids to be most.
It has to be – it is everything.
The Be Kind campaign – which aims to inspire kids to Speak Up, Stand Out and Be Kind was launched by ITV’s This Morning Show (this morning!) and it is being strongly supported by Smiggle.
Kids are being invited to visit their local Smiggle store from Thursday 9th November to pick up a FREE, limited edition Smiggle #BeKind wrist band, to show their support for the cause.
150,000 bands have been produced by Smiggle and will be available across the country. Celebrities appearing on This Morning throughout the week will also be showing their support by wearing a Smiggle #BeKind band.
John Cheston, Managing Director of Smiggle, said: “The happiness of our fans means everything to us – after all, Smiggle is where a smile meets a giggle. We want young people to speak out to a trusted adult if they’re being bullied, stand up if they see bullying taking place and choose kindness.
This Morning presenter Holly Willoughby said: “We really want this campaign to help children, their families and even bullies themselves to realise what they are doing. How much better would the world be if everyone was just that bit kinder to each other?”
People taking part in the campaign are being encouraged to wear their free Smiggle wristbands and upload their photos to social media throughout the week to show their support, using the hashtag #BeKind.*
Find out more…
To find out more about Smiggle and where you can pick up a free band to show your support visit smiggle.co.uk/bekind