This weekend John Lewis Nottingham is set to launch a Christmas campaign to support Save the Children – part of a nationwide charitable initiative which aims to raise more than £50,000 for Save the Children’s work in the UK.
John Lewis Nottingham will sell Belgian chocolate hearts priced £5 during the lead-up to Christmas with 100 per cent of each sale donated to Save the Children. When a chocolate heart is purchased, customers will be given a gift tag to place on a Christmas ‘Giving Tree.’
The funding will benefit Save the Children’s Eat Sleep Learn Play! programme which is a crisis grants programme for families with young children who are struggling to provide the basics for their children (to be able to eat, sleep, learn and play). This funding will specifically help provide educational toys for some of the UK’s poorest children.
In addition, John Lewis will launch a CD single of Gabrielle Aplin’s version of ‘The Power of Love’, made famous by Frankie Goes to Hollywood. The song features in the department store’s high profile Christmas advertising campaign. When the CD is bought in store or on Johnlewis.com, the retailer will donate their profit, 86 pence to Save the Children’s work in the UK.
