How much do we spend on Valentine’s gifts?

So as a nation how much do you think we spend on Valentine’s gifts?

I have to admit I do make a lot of my valentine’s gifts as i like to keep a tight hold on my budget whilst also being creative, But rather surprisingly (at least to me!)
according to national data the average spend on gifts for a partner is £41. That breaks down as an average of men spending £50 on their lady and women spending £32 on their man.


This gender difference does not surprise me however as I have always thought women were savvier (perhaps more practised) shoppers than men as a whole. Savvier rather than less generous! Shopping smart should be for everyone though and never more so than when gift buying.

Research from has shown that when it comes to treating loved ones, getting more for our money is important. Over 80% of people they spoke to in a recent survey said that ‘the sales’ were crucial to gift buying. They really are …we so like to show our love and appreciation ( but we still want the best price possible.)

Staggeringly the Valentines gift market is approaching £2bn in 2015!

Stuart McClure, Founder of said:

“If you have a set budget for Valentine’s Day it is natural that you’ll want to make the most of it. Because we aggregate 1,000s of brands on sale shoppers are starting to realise you can use the sales as an everyday tool to make their money go further, rather than impulse buying things during the seasonal sales, just for the sake of doing it.”

“The information we’ve gathered suggests that we’ve become a nation of ‘sensible’ shoppers that are expecting our money to go further. Why pay full price when don’t have to?”

My sentiments exactly!

The team at have been looking at what’s most popular on the site in the run up to Valentine’s:

The popular men’s sales for gifts are…
· Men’s shirt sale
· Aftershave sale –
· Men’s jumper sale –

Th  popular women’s sales for gifts are…
· Lingerie sale
· Handbag sale
· Dress sale is the first ever online shopping site to bring every retailer’s cut price stock together in one easy to browse e-commerce site. How handy is that!

How much do you spend on Valentine’s gifts and do you look for sales?



Collaborative post


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